Privacy policy

At Apex Discover, we believe transparency is the foundation of every good relationship. When you shop with us for clothing, accessories, or wardrobe essentials, we value the trust you place in our store. We are committed to protecting your personal information and handling your data responsibly.

This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, place an order, or interact with our services.

  1. Information We Collect

We collect only the information necessary to provide you with a smooth and secure shopping experience.

Information You Provide: When you place an order, create an account, sign up for emails, or contact customer support, we may collect personal details such as your name, email address, phone number, shipping address, billing address, payment information, and order details such as size, color, style, and product preferences.

Automated Information: When you browse our store, we automatically receive certain information such as your IP address, device type, browser type, pages viewed, products clicked, and shopping activity. We may also use cookies, pixels, and similar tracking technologies to improve your browsing experience and personalize the ads you see.

  1. How We Use Your Data

We use your information for the following purposes:

Order Fulfillment: To process your purchases, confirm your order, arrange shipping, send tracking updates, and deliver your items.

Customer Support: To respond to your questions, help with sizing or product concerns, handle returns or exchanges, and resolve any issues with your order.

Personalization: To recommend clothing, styles, sizes, or products that may be relevant to your interests based on your browsing and purchase activity.

Marketing & Optimization: To improve our website, measure advertising performance, and show you more relevant products and offers. We may use browsing behavior, purchase history, and engagement data to improve our marketing campaigns.

Security & Fraud Prevention: To screen orders for potential risk, unauthorized activity, or fraud, helping protect both our customers and our business.

  1. Data Protection & Security

Your security is important to us.

Encryption: Sensitive payment information is transmitted using Secure Socket Layer (SSL) technology and processed securely through our payment gateway providers.

No Full Card Storage: Apex Discover does not store your full credit card number or banking information on our servers.

Access Control: Personal information is accessible only by authorized personnel and trusted service providers who need the information to perform their duties and are required to keep it confidential.

  1. Third-Party Disclosure

Apex Discover does not sell your Personally Identifiable Information to outside parties for their own independent use.

However, we may share limited information with trusted third-party partners who help us operate our online clothing store, fulfill orders, process payments, improve our website, and optimize advertising.

These partners may include:

Shopify: Our e-commerce platform provider.

Payment Processors: To securely process your payment, such as Stripe, PayPal, or other payment providers.

Logistics & Shipping Partners: To deliver your clothing and accessories to your shipping address.

Customer Support Tools: To help us manage inquiries, returns, exchanges, and order-related communication.

Advertising & Analytics Partners: We may share browsing behavior, device data, purchase activity, and order information with advertising and analytics platforms such as Meta, Google, and AppLovin, including AppLovin’s Axon engine. This helps us measure campaign performance, understand customer interests, and show more relevant ads across their networks.

Specifically, we may work with:

Meta/Facebook/Instagram: https://www.facebook.com/privacy/policy

Google: https://policies.google.com/privacy

AppLovin/Axon: https://legal.applovin.com/privacy

  1. Cookies & Pixels

We use cookies, pixels, and similar technologies to improve your shopping experience.

Functionality: Cookies help keep your shopping cart updated, remember your preferences, and support basic store functions.

Personalization: Cookies may help us understand which styles, categories, or products you are interested in so we can improve your experience.

Advertising & Tracking: We may use pixels from partners such as Meta, Google, and AppLovin/Axon to track actions such as page views, product views, add-to-cart events, and purchases. This helps us measure advertising effectiveness and show more relevant ads.

Control: You can choose to disable cookies through your browser settings. However, some store features, such as shopping cart functions or checkout experience, may not work properly without cookies.

  1. Your Rights

Depending on your location, including regions covered by privacy laws such as the CCPA or GDPR, you may have certain rights regarding your personal data.

Access: You may request a copy of the personal data we hold about you.

Correction: You may request that we correct inaccurate or outdated information.

Deletion: You may request that we delete your personal data, subject to legal, security, or order-processing requirements.

Opt-Out: You may opt out of email marketing at any time by clicking the “Unsubscribe” link at the bottom of our emails.

Marketing Preferences: You may adjust cookie settings or advertising preferences through your browser or platform settings where available.

  1. Third-Party Links

Our website may contain links to third-party websites, services, or platforms. These third-party sites have their own privacy policies and practices. Luna Essential is not responsible for the content, privacy policies, or activities of these external websites.

  1. Age of Consent

By using this website, you confirm that you are at least the age of majority in your state, province, or country of residence. We do not knowingly collect personal information from children.

  1. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, advertising tools, legal requirements, or operational needs. Any updates will be posted on this page with a revised “Effective Date.”

  1. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your data rights, please contact us:

Apex Discover Privacy Team
Email: support@LunaEssentialCo.com

We aim to respond to privacy-related inquiries within 48 hours.